1. If You’re a Stranger to Them
The first touch email is the most important one you’ll send. Like the first template in this list, this email will give your prospect an overview of your company while showing off your knowledge of their organization.
Hi [prospect name],
I’ll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)
As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we’ve helped a lot of companies in [X space] with [business area].
Could we schedule a 15- to 20-minute call to discuss your strategy for [Y] — what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you’ll leave with some advice for [business area] that will make an immediate impact.
2. If You Just Called Them
Use the following quick email to reinforce the voicemail you just left. Voicemails are all too easily deleted or forgotten, so following up is critical to ensure you get a response.[Name],
I saw that you were checking out [product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [product], and share some best practices.
Most of our successful users will have a quick set up like this to get things started in the right direction.
Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].
P.S. Thought you might like this as well while getting started:
- [Helpful link #1]
- [Helpful link #2]